The State of Special Pricing Agreements: Opportunities in Efficiency, Administration and Analytics

While many types of rebates exist, none is more unique or complex than the special pricing agreement (SPA). We decided to dive deep into how companies are using SPAs to better understand needs and drivers, and this is what we found.

The State of Special Pricing Agreements: Opportunities in Efficiency, Administration and Analytics

While many types of rebates exist, none is more unique or complex than the special pricing agreement (SPA). We decided to dive deep into how companies are using SPAs to better understand needs and drivers, and this is what we found.

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We Discovered Some Surprising Trends

Many companies consider SPAs an integral part of their core business strategy in spite of how complex SPAs are, but there are plenty of opportunities for process improvement.

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One Rebate is Unique From All Others

We might even call it special — a special pricing agreement. SPAs are a complex deal type and not every business throughout the supply chain utilizes SPAs. In fact, many businesses choose to avoid them whenever possible.

Rebates Come in All Shapes and Sizes

They are designed to accomplish specific goals, allowing companies to increase brand recognition, boost sales, build product loyalty, lock-in relationships, stay competitive and so much more.

SPAs Form a Crucial Part of Many Businesses’ Core Strategies

44.3% of respondents said that SPAs are a fundamental strategy, and 42.4% report using SPAs to protect or control their margins.

Statistics

What is your opinion of your SPAs from a commercial perspective?

Relationships that/have :
100%
80%
60%
40%
20%
0%
All
If we could trade without them, we would
In many cases, they are fundamental strategy
SPAs are sometimes helpful
We avoid using SPAs where possible
All
Are stronger
Are weaker
Not changed
distributor
Manufacturer
Retailer
Statistics

How pressures on the supply chain have changed relationships with trading partners

Relationships that/have :
100%
80%
60%
40%
20%
0%
All
Relationships are stronger
Relationships are weaker
Relationships have not changed
All
Are stronger
Are weaker
Not changed
Buying Groups
distributor
Manufacturer
Retailer
Statistics

How pressures on the supply chain have changed relationships with trading partners

Relationships that/have :
100%
80%
60%
40%
20%
0%
All
Relationships are stronger
Relationships are weaker
Relationships have not changed
All
Are stronger
Are weaker
Not changed
Buying Groups
distributor
Manufacturer
Retailer

Small Teams Manage SPAs, and There is Room for Process Improvement

Most (71.4%) rely on a small team to manage their SPA negotiation and maintenance. Most (73.2%) rely on a small finance team to administrate the financial side of SPAs. 37.1% of these small teams spend up to 50 hours per month administering their SPAs.

When asked what functionality they’d want in a SPA solution, responses were split evenly at 20.4% wanting flexible calculation mechanisms and analytics, followed by 16.7% wanting reporting and dashboards.

Gaps Exist in Current Reporting and Analytics Capabilities

64.3% of respondents told us they have 100-5,000 SPA contracts. But a worrying 1 in 5 didn’t know how many contracts they have, how much is claimed under these contracts or if their annual SPA claims are larger or smaller than the annual value of rebates.

Statistics

Frequency of friction due to misaligned objectives

100%
80%
60%
40%
20%
0%
All
Buying Groups
Distributors
Manufacturers
Retailers
All
Buying Groups
Distributors
Manufacturers
Retailers
Always
Frequently
Infrequently
Neither frequently
nor infrequently
Never
Very
frequently
Very in
frequently
Always
Frequently
Infrequently
Neither frequently
nor infrequently
Never
Very in
frequently
Statistics

Frequency of friction due to misaligned objectives

100%
80%
60%
40%
20%
0%
All
Buying Groups
Distributors
Manufacturers
Retailers
All
Buying Groups
Distributors
Manufacturers
Retailers
Always
Frequently
Infrequently
Neither frequently
nor infrequently
Never
Very
frequently
Very in
frequently
Always
Frequently
Infrequently
Neither frequently
nor infrequently
Never
Very in
frequently
Statistics

How would you rate the efficiency of your SPAs process?

100%
80%
60%
40%
20%
0%
All
Excellent
Very good
Good
Fair
Poor
All
Buying Groups
Distributors
Manufacturers
Retailers
EXCELLENT
VERY GOOD
GOOD
FAIR
POOR
Always
Frequently
Infrequently
Neither frequently
nor infrequently
Never
Very in
frequently

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Report

The State of Special Pricing Agreements: Opportunities in Efficiency, Administration and Analytics

While many types of rebates exist, none is more unique or complex than the special pricing agreement (SPA). We decided to dive deep into how companies are using SPAs to better understand needs and drivers, and this is what we found.

By clicking on 'Download', I acknowledge receipt of theEnable privacy notice.