About Catalyze
Rebates power the $80 trillion economy. They incentivize partners for shared growth. They build loyalty and trust between trading partners. They are a strategic engine for mutual success. And they are often forgotten.
That’s why every year, the best minds in rebate management come
together at Catalyze.
At Catalyze, you’ll network with your peers to learn new strategies, allowing you to transform your rebate programs into strategic initiatives that propel your company forward. Grab your tickets to #EnableCatalyze today!

28
Attendees
0
Management Level or Higher
0
VP-Level or Higher
Collaborate
Come together with other rebate experts in person so you can learn, network, share experiences and best practices together in engaging sessions.
Strategize
Learn how to craft thoughtful rebate strategies that enable you to adapt to market changes quickly and easily without leaving money
on the table.
Grow
Discover new strategies and tactics for rebate management that will help you grow your career while setting your business up for growth.

Meet Our Speakers
Andrew Butt is CEO of Enable, a SaaS solution he co-founded and bootstrapped in the UK that helps manufacturers, distributors and retailers to manage their B2B rebates collaboratively. Andrew moved to Silicon Valley in 2020 and since then has raised $156M in Series A, B and C funding and scaled the company from 80 to 500 employees. Prior to Enable, Andrew was co-founder and director of multiple tech businesses and served on the Board of Directors for several companies and non-profits. His other passions include helicopter flying and classic cars. He currently resides in San Francisco with his wife and two dogs.

Andrew Butt
Founder and CEO
Enable
Jon Scofield is adept at driving growth and efficiency for procurement organizations and currently leads HSM's Technology and Business Intelligence functions. Jon oversees a talented team of supply chain, technology and strategy experts to improve top-line revenue position while driving cost efficiencies. He has more than 20 years of experience in strategy and consulting leadership.

Jonathan Scofield
Vice President, Strategy & Business Operations
HSM
Aamir Paul leads North America Operations and is a member of the Global Executive Committee for Schneider Electric. In this role, he leads all operations from strategy to execution for Canada, Central America, Mexico, and the United States — delivering best-in-class solutions for partners and end-users across the Energy Management and Industrial Automation businesses. Prior to this role, Aamir served three years leading commercial operations as the U.S. Country President. He also led Business Operations and the U.S. National Sales team since joining the company in 2013.
Before arriving at Schneider Electric, Aamir spent over a decade at Dell, where he held several key roles of increasing responsibility in North America and Europe. He served as Dell’s Senior Vice President of Server Solutions, leading the development and execution of the company’s go-to-market strategy for all key markets and customer segments worldwide. He also had global sales responsibility for Data Center Solutions (DCS) and High-Performance Computing (HPC), focusing on the top 100 customer relationships.
Earlier in his career, Aamir worked as a Process Engineer at AlliedSignal (now a part of Honeywell). He holds a B.S. in chemical engineering from Northwestern University in Evanston, IL., and completed advanced management studies at the University of Chicago Booth and INSEAD. Aamir serves as a board member for USG, Enable, and the Executives’ Club of Chicago. Aamir and his family live in Chicago, and he enjoys amateur photography and travel.

Aamir Paul
President, North America Operations
Schneider Electric
Penny Pritzker is the founder and Chairman of PSP Partners and its affiliates, Pritzker Realty Group, PSP Capital, and PSP Growth. From June 2013 through January 2017, she served as U.S. Secretary of Commerce in the Obama Administration.
Ms. Pritzker is an entrepreneur, civic leader, and philanthropist, with more than 30 years of experience in numerous industries. In addition to her work at PSP Partners, Ms. Pritzker launched a number of other businesses over the course of her career, which included founding Vi Senior Living (formerly known as Classic Residence by Hyatt), and co-founding The Parking Spot, Artemis Real Estate Partners, and Inspired Capital Partners. Ms. Pritzker is a member of the boards of Microsoft Corporation, DEPT and Icertis. She is also the former executive chairman of the board of TransUnion and is a past board member of Hyatt Hotels Corporation, Wm. Wrigley Jr. Company, Marmon Group, and LaSalle Bank Corporation.
In July of 2022, Ms. Pritzker was elected as the Senior Fellow (chair) of the Harvard Corporation and is the first woman to hold the position. In addition to those roles, Ms. Pritzker is a member of the Aspen Strategy Group and Aspen Economic Strategy Group, member of the Obama Foundation Board and co-chair of the Smithsonian American Women’s History Museum Advisory Council.
Ms. Pritzker previously served as President Biden’s Special Representative for Ukraine’s Economic Recovery, chairman of the board of trustees of the Carnegie Endowment for International Peace, and cofounder and board chair of Chicago-based civic-tech organization P33. She also was formerly a member of the board of the Council on Foreign Relations, the board of trustees of Stanford University, the Harvard University Board of Overseers and founded Skills for America’s Future. Ms. Pritzker also served on President Biden’s Council of Advisors on Science and Technology, and President Obama’s Council on Jobs and Competitiveness, and his Economic Recovery Advisory Board.
Ms. Pritzker earned a Bachelor of Arts degree in Economics from Harvard University and a Juris Doctor and Masters of Business Administration from Stanford University. Ms. Pritzker and her husband, Dr. Bryan Traubert, co-founded the Pritzker Traubert Foundation, a private philanthropic foundation that works to foster increased economic opportunity for Chicago’s families. To learn more about the Pritzker Traubert Foundation, visit www.ptfound.org.

Penny Pritzker
Founder and Chairman
PSP Partners
Vigan brings over 19 years of experience driving operational excellence and strategic growth across diverse roles in commercial and technical leadership. Currently serving as the Commercial Excellence Director at SureWerx, Vigan is responsible for implementing innovative solutions that enhance sales operations, streamline processes, and deliver measurable business impact. A strong advocate for transactional customer success, Vigan focuses on building scalable strategies that deliver long-term value for both organizations and customers.
Vigan's professional journey began after moving to Canada as a refugee in 1999, escaping the Kosovo conflict. His resilience and dedication paved the way for an 18-year career at 3M, where he held a variety of key positions, including Applications Engineer, Laboratory Manager, Business Development Manager, and Key Account Sales Representative for Telecom Accounts in Western Canada. Most notably, Vigan served as Channel Marketing Manager for the Industrial and Safety Markets Centre, where he successfully managed rebate programs, pricing communications, MDF programs, and customer agreements.
He also contributed significantly to the business model work in the integration of two companies with over $0.5B in collective sales, ensuring alignment, operational efficiency, and sustained growth. Additionally, he played a pivotal role in delivering enhanced scalable sales reporting, empowering teams with actionable insights and improving transparency.

Vigan Shabani
Commercial Excellence Director
SureWerx
Marty joins Enable as an accomplished product executive, bringing a wealth of experience spanning over two and a half decades in the technology sector. His career encompasses significant tenures at both startups and large-scale tech firms, with a focus on developing and delivering enterprise-grade software solutions. Most recently, as the Chief Product and Chief Services Officer at Assent, he was instrumental in propelling the company to the forefront of the product compliance space and spearheaded the launch of the industry's first ESG supply chain solution for complex manufacturers. Prior to his time at Assent, he held executive roles at Accedian, Ciena, CENX Inc., and Amdocs.

MartIN Labelle
Chief Product Officer
Enable
Amelia Kittson is a third-generation owner and President of KIE Supply Corporation, where she has been a driving force in the company for 15 years. Started by her grandfather in 1955, KIE Supply is a leading wholesale distributor of plumbing, irrigation, and electrical supplies in the Pacific Northwest. Throughout her tenure, Amelia has held diverse roles within the organization, gaining comprehensive insight into its operations and guiding its continued success.
Amelia earned her MBA with a specialization in Supply Chain Management from the University of Wisconsin-Madison’s Grainger Center for Supply Chain Management, where she was awarded the prestigious Wisconsin Distinguished Graduate Fellowship and a full ride scholarship. While in Wisconsin, Amelia also earned Graduate Certificates in Entrepreneurship and Business Analytics. She holds undergraduate degrees in Business and Music from Washington State University.
Amelia serves as a board member of several industry and local non-profit organizations, including Luxury Products Group LLC (a division of IMARK Plumbing Group), where she routinely evaluates and negotiates vendor rebate programs to best service the needs of the collective of independent showrooms and wholesalers across North America.
Amelia’s leadership and vision continue to inspire those around her as she steers KIE Supply toward continued success. She is a passionate advocate for programs that support independent businesses, recognizing their vital role in fostering strong communities and local economies. Amelia lives in Richland, Washington with her husband and two cats.

Amelia Kittson
President
KIE Supply Corp.
Omar S. Nashashibi is the Founder of Inside Beltway, a nonpartisan lobbying and strategic consulting firm in Washington, D.C. Having worked in the nation’s capital for over twenty-five years, Mr. Nashashibi provides strategic consulting services to companies while also lobbying the White House and Congress on behalf of manufacturing, associations, defense firms, nonprofits, and other sectors. He works with policymakers on trade, taxes, environmental and workplace regulations, supply chains, job training and identifying grants and funding to support projects. Having started his career in Washington D.C. in 1996, Mr. Nashashibi worked for the Office of Management and Budget, a branch of the White House, a large multi-state law firm, and founded a previous lobbying firm in 2005. He graduated from the George Washington University in Washington, D.C., where he studied Political Science and International Affairs.

Omar Nashasibi
Founder
Inside Beltway
Bart Schwartz is a B2B go-to-market transformation expert with 30 years of experience helping product-oriented companies tackle complex challenges; specifically in channel programs, pricing and sales effectiveness. He spent the first decade of his career honing his skills in the customer strategy practice of a Big Five consultancy before launching Schwartz Consulting in 2004.
Throughout his career, Mr. Schwartz has worked with a diverse range of companies, helping them refine their go-to-market strategies, optimize sales processes, and develop effective pricing and product strategies and has published numerous articles on these topics.
Mr. Schwartz holds a B.S. in computer science and an M.B.A. from Washington University in St. Louis, where he developed a strong foundation in both technical problem-solving and strategic business management. With a deep understanding of the challenges faced by product companies, Mr. Schwartz is committed to helping his clients gain a competitive edge through data-driven, results-oriented solutions that align marketing and sales efforts across their organizations.

Bart Schwartz
Founder and President
Schwartz Consulting
Katie Poehling Seymour is CEO and president of First Supply.
Poehling Seymour represents the fifth-generation of Poehling family leadership at the 127-year-old company. First Supply is headquartered in La Crosse and Madison, WI with 53 facilities in Wisconsin, Minnesota, Iowa, Illinois, Kansas and Michigan serving numerous channels including plumbing, HVAC, PVF, industrial, waterworks, kitchen & bath and lighting. First Supply was recognized as a Top Workplace in 2024 and received two Top Workplace Culture Excellence awards for Employee Well-Being and as a Woman-Led Company.
Poehling Seymour has held a number of industry leadership roles. She served at the 2023 President of the American Supply Association, the 2024 chairwoman and was named the American Supply Association Alice A. Martin Woman of the Year in 2020. Poehling Seymour has recently been recognized as a BizTimes’ Wisconsin’s 275 Most Influential Business Leaders, a Family Business Magazine 2024 CEO to Watch, and as an EY Entrepreneur of the Year Finalist.
Poehling Seymour served as the American Heart Association of Southeastern Wisconsin’s Go Red for Women Movement Campaign Chair for 2024. In 2025, Katie is proud to be recognized as a Titan 100 award recipient and to serve on the National Association of Wholesaler-Distributer’s and Wisconsin Manufacturers & Commerce Boards.

Katie Poehling Seymour
CEO and President
First Supply LLC
Mark began his illustrious career in the world of finance at leading institutions Barclays Bank and Royal Bank of Canada, earning his stripes as a Chartered Accountant. He later transitioned into the construction industry, where he held senior finance roles that culminated in an impactful nearly decade-long tenure at Grafton Group PLC. It was here that Mark unlocked the strategic potential of rebates; a revelation that would pave the way for his expertise being acknowledged by the Harvard Business Review.
Currently, Mark is a key player at Enable, a groundbreaking technology company revolutionizing rebate management across various industries. He dedicates his work to assisting businesses in leveraging rebates as catalysts for growth and as instrumental tools in fostering trust between trading partners.
As a former CFO and a commercial strategist, Mark is a generous source of practical, experience-based insights. He is celebrated as a best practice evangelist, passionately sharing his knowledge with a commitment that transcends mere professionalism. Mark's distinct blend of experience, expertise, and warmth empowers others to embark on their own successful professional journeys.

Mark Gilham
VP of Rebate Advisory, Evangelist
Enable
Steve Carlson serves as the Vice President of ECMD Pro Dealer Sales, overseeing sales and strategy for over 1,200 Pro Dealer customers across the Southeast. With a career spanning 30 years, Carlson has extensive experience in building and leading high-performing sales organizations across industries such as manufacturing, insurance, organizational development, and retail. His expertise lies in aligning strategic goals with measurable business outcomes.
Since joining ECMD in 2019, Carlson has led a transformative effort within the sales organization. He has introduced field-based technology tools, designed and implemented a customer-focused sales process, enhanced customer segmentation, and revamped ECMD's sales and marketing (rebate) strategy.
Before ECMD, Carlson held executive roles in leading training and organizational development firms. This includes seven years as Vice President of Sales and Field Operations at AchieveGlobal (now part of Korn Ferry) and Communispond, where he developed strategies to drive growth and operational excellence.

Steven Carlson
Vice President Professional Dealer Sales
ECMD
Jennifer Murphy is the fifth generation President and CEO of NetPlus Alliance, a buying group for industrial and construction supplies distributors and manufacturers based in Lockport, New York. NetPlus is a family-owned business that began in 1885 and evolved from a full-line industrial distributorship to the buying group that it is today.
Jennifer grew up in Lockport, NY. In 1992 she graduated from St. Bonaventure University with a bachelor’s degree in business administration with major concentrations in marketing and management. Her career started in Cambridge, Massachusetts at EF Education, a cultural exchange company where she worked in sales, marketing and led the customer loyalty program. After starting her family, Jennifer and her husband Tom moved back to Lockport, and while raising her three young children, she started working at NetPlus Alliance.
Jennifer started with NetPlus in 2006 as the Director of Marketing, and worked in several roles, including VP of Marketing and COO. In 2012, she graduated from the University at Buffalo School of Management Center for Entrepreneurial Leadership (CEL) program, and became the President in 2013. Jennifer has built a team and a culture at NetPlus Alliance that is focused on building relationships, education and training, marketing, business resources and growth opportunities for the long-term success of NetPlus distributor and manufacturer partners. NetPlus Alliance has had significant growth since Jennifer became president. Since 2013 the total purchases by NetPlus distributors and suppliers has grown 265% under her leadership. In 2023 Jennifer became the sole owner of NetPlus Alliance.
Jennifer currently serves on the Greater Lockport Development Corporation board of directors as vice chair, is a volunteer mentor with the Industrial Supply Association and is an active supporter of DeSales Catholic School and the Lockport Locks Heritage Commission.
Under Jennifer’s leadership NetPlus Alliance was honored with the Family Business Award in 2020 by Buffalo Business First. This program honors multi-generational family businesses in Western New York for overall excellence, innovation, ethics, philanthropy, and contributions to the strength of the WNY region. In 2021, 2022, and 2023 NetPlus Alliance was named as a finalist in the University at Buffalo’s Fast 46 Competition, and a Top Private Company in 2024 by Buffalo Business First.
Jennifer lives in Lockport, NY with her husband Tom. She has three grown children Elaina, Sam, and Henry.

Jennifer Murphy
CEO and President
NetPlus Alliance
Dr. Robert Eyler is President of Economic Forensics and Analytics, specializing in public policy analysis for firms and governments. He is also Professor of Economics at Sonoma State University. He earned a Ph.D. in economics from the University of California, Davis and a B.A. in Economics at CSU, Chico. He is often called up by the media for his expertise, provides economic impact analyses for both private firms and public entities to help guide public policy, and acts as an expert witness and forensic economist mainly for wine industry clients. Robert has been a visiting scholar at both the University of Bologna and Stanford University.

Dr. Robert Eyler
Founder and President
Economics Forensics and Analytics
Ian Heller has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Ian entered the distribution industry as a truck unloader at a Grainger branch while in college. He eventually became Vice President of Marketing there and has since held senior executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian most recently served as President and COO for Modern Distribution Management, a specialized information and analytics firm serving the wholesale distribution industry.
Ian earned a BA in History from Roosevelt University and an MBA from the Kellogg School of Management at Northwestern University, where he was elected commencement speaker by his classmates and won the Dean’s Distinguished Service Award.

Ian Heller
Founder & Chief Strategy Officer
Distribution Strategy Group
Kelley has 29 years of experience in the home and building industry, including 19 years at VAMAC. As a Vendor Negotiation Analyst for the past five years, she leverages her expertise across various roles, from fieldwork to regional management, and now working with vendors, manufacturers, and reps.
An operational powerhouse, Kelley specializes in profitability enhancement, particularly through rebate management, and excels at transforming underperforming locations or businesses into profitable operations.

Kelley Balewick
Vendor Negotiations Analyst
VAMAC, Inc.
Steve, a founder of Flintfox, has extensive pricing experience honed from senior finance and sales management roles at Kraft, Pepsi, Western Digital and Hewlett Packard.
During his 20 years at Flintfox, Steve has worked closely with distributors from all sectors and all regions developing pricing solutions at companies including US Foods, WESCO/Anixter, SiteOne Landscape Supply, PartsTown, Opici Distribution, Sonepar Norway, PJP, Sarnova, Horizon Beverage, Dagrofa FoodService, L+F Distributors, and CERTCO.

Steve Peppler
Vice President Product & Business Transformation
Enable
Ted is Chief Financial Officer of Richards Building Supply and its Affiliates. He is responsible for overseeing the Accounting and Finance, Credit and Collections and Information Technology Departments, working closely with the CEO, VP of Corporate Operations and Regional Vice Presidents to help execute both short and long-term strategies with an eye towards revenue growth and margin expansion.
After starting his career as part of the Assurance Practice of KPMG (a “Big 4” Firm), Ted has built a progressive career in global financial leadership roles of venture-capital and private equity backed businesses, as well as CFO of one of Merck & Company, Inc.’s (a Fortune 100) operating subsidiaries. Industry experience includes Technology, Healthcare, Manufacturing and Distribution, with experience in accounting infrastructure builds and M&A transactions and integration projects. Ted has a Bachelor’s Degree in Accounting from Illinois State University.

Ted Dometita
CFO
Richards Building Supply
John Gunderson is a senior distribution leader with Channel Marketing Group. He has more than 25 years’ experience leading category management, sales, marketing, pricing, analytics, and ebusiness with leading distributors such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, EIS-INC, Modern Distribution Management, and Dorn Group.
He speaks and writes for publications and associations including Modern Distribution Management, Affiliated Distributors, ISA, NAED, NAW, and NAHAD. John writes regularly for all CMG trends publications - Electrical, HVACR, & Industrial Supply Trends.

John Gunderson
Senior Distribution Leader
Channel Marketing Group
Karen Chastain is the VP of Global Partnerships at Enable, where she leads the expansion of the company’s partner go-to-market strategy, driving revenue growth through a dynamic ecosystem of technology firms, system integrators, consultancies, and industry associations. Passionate about solving challenges through collaboration, Karen excels at aligning cross-functional teams to execute and deliver results.
With a proven track record of building impactful partner programs and driving scaled revenue contributions, Karen has been recognized by CRN’s Women of the Channel for five consecutive years and is an active member of The Women of the Channel Leadership Network. She is also spearheading Enable’s first Women of Enable ERG, fostering an inclusive and empowering community within the company.

Karen Chastain
VP of Global Partnerships
Enable
Laurent is a seasoned executive specializing in Commercial Strategy, Pricing, and Revenue Growth Management. With 20 years of experience across Europe, Latin America, Asia, the Middle East, Africa, and North America, he brings a global mindset and a unique ability to design and implement growth frameworks across diverse markets and industries.
He has held senior leadership roles in Shanghai, Panama, and Amsterdam for Royal Philips Electronics, leading complex commercial initiatives and cross-functional teams in dynamic, fast-paced environments.
Laurent excels at building go-to-market strategies, optimizing pricing, and aligning teams for performance. His work consistently delivers measurable business outcomes, including the implementation of a new Commercial Policy and Pricing Framework for B2C in Greater China and Healthcare in Latin America, resulting in up to 2% year-over-year EBIT improvement.

Laurent Dosogne
Co-Founder, Senior Consultant
Nexo Consulting
Kris Burgoon joined Vallen as Chief Marketing Officer in August 2018. He reports directly to the company CEO.
As CMO, Kris is responsible for strategy and oversight of Vallen’s sales-enabled marketing efforts, including digital e-commerce, supplier management, strategic product marketing, communications, corporate social responsibility and Vallen’s overall brand activities that lead to stronger overall customer engagement.
Kris brings more than 30 years of experience leading sales and marketing efforts along with supplier management in the technology distribution business— including 13 years at Avnet, most recently as Vice President of Marketing. He is a graduate of Texas Tech University with a Bachelor of Business Administration. Kris and his wife Robyn live in Redondo Beach, California.

Kris Burgoon
Chief Marketing Officer
Vallen
Juan is a seasoned executive with a specialization in Commercial Strategy. His extensive global and regional experience equips him to identify best practices and adapt them seamlessly to diverse business contexts. Having worked in sectors such as FMCG, Pharma, and Construction, he has successfully driven commercial success and revenue growth.
As a strong collaborator and strategic leader, Juan excels at translating data-driven insights into actionable strategies. He is adept at aligning cross-functional teams to maximize profitability. With a proven track record in optimizing pricing, managing trade spend, and enhancing financial performance, he enables organizations across various industries to achieve sustainable, long-term growth.

Juan Echeverri
Head of RGM & Commercial Planning for LATAM
Holcim
Colleen has been with STEMCO since 2013, currently serving as a Sales Analyst. In recent years, she has successfully managed the rebate programs, ensuring their smooth operation and effectiveness. Colleen leverages the Enable platform to drive strategic decisions, enhancing the company's ability to optimize rebate programs and achieve business goals.

Colleen Kennedy
Sales Analyst
Stemco
Nick Rose is an experienced finance leader with extensive expertise in the construction materials and distribution industry. He previously served as Divisional CFO at Travis Perkins plc, where he played a pivotal role in major business and system change initiatives, overseeing the Group's rebate and supplier/customer funds programs from a finance and accounting perspective. In 2019, Nick joined Enable as CFO, where he is dedicated to driving the company's strategy and mission to enable trusted trading relationships to serve customers better together.

Nick Rose
CFO
Enable
Dirk Beveridge is a visionary entrepreneur and the founder of UnleashWD, the premier design, strategy, and innovation firm in wholesale distribution. With his one-of-a-kind perspective on the future of wholesale distribution, Dirk has been leading major change for over 35 years to advance growth, relevance, and transformation.
Over the past four summers Dirk produced the We Supply America tour to champion the noble calling of distribution. Empowering others to thrive is at the core of what he does. He envisions a world where distributors thrive with every professional throughout distribution thriving. He and his team have set out to democratize the personal and professional development for the 6 million professionals throughout wholesale distribution.
In addition to being the founder of UnleashWD, Dirk has consulted with industry leaders such as Graybar, Berlin Packaging, Winsupply, and many more. He also leads strategic initiatives for associations and buying groups such as the National Association of Electrical Distributors, American Supply Association, SEFA, IMARK, and others.

Dirk Beveridge
Founder
UnleashWD
VENUE
Catalyze 2025 will be held in the iconic Willis Tower — home to Catalog, a five-level retail & dining destination, and stunning installations by world-class artists in Art of the Neighborhood. Be sure to set aside some time to explore the Skydeck and experience breathtaking views of Chicago.
Don't Just Take Our Word...
My key takeaway from Catalyze is to reset and refresh my strategy. I never thought rebates could be this fun!"
I'm learning so much useful information about rebates. I'm extremely grateful to be here, gaining insights from Enable and everything they have to offer, as well as looking forward to what's to come."
This is my first time at Catalyze and I'm loving it. I'm energized with the belief that I can make a difference. Let's go out there and transform our rebate strategy today!"
At Catalyze, you get to meet new people, connect with the Enable team in person, and listen to great speakers. Everyone is just so warm, friendly, and open."
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