Enable: More than a Rebate Management Company

Enable is the SaaS rebate management platform that drives trusted relationships between B2B trading partners. Find out more about who we are, why we’re here, and where we’re going.

We support the entire
supply chain ecosystem

Better for manufacturers: by enabling them to build a strong ecosystem of distribution partners who can help them serve customers' needs better.

Better for wholesalers and distributors: by enabling them to work more closely with manufacturers to craft go-to-market strategies that deliver mutual growth.

Better for dealers and end-customers: by supporting expert local dealerships deliver products to their customers at the right price.

Our Vision

Enabling trusted trading
relationships.

10,000+

Companies using Enable
worldwide

$156m

To date in Series A, B & C
funding

44

Fastest growing in California

X5

Offices in UK, San Francisco, Toronto, Sydney & Melbourne

To serve customers
better together.

From auto parts to beauty products, B2B trading partnerships revolve around rebates and incentives. But until now those programs have been unmanageable - so trading partners end up in disputes rather than working together for the benefit of the customer.

We want to fix that problem, and we've already made great strides. Today, the world's leading brands are using our rebate management platform to turn rebates into a strategic driver of business growth.

But we want to take it further. Our vision is for Enable to evolve the way B2B trading partners work together into true collaboration. In short, we want Enable to be the place where trusted trading relationships happen. And we'd love you to be part of it.

Our Values

Our company values define who we are and what sets us apart. They guide how
we communicate, act, and work together.

We Do Whatever it Takes

We give it our all, always. We are driven to work smarter and harder to exceed our goals.

We Stay Curious

We are inquisitive, always learning and continually challenging ourselves and the status quo. We see the world through other people's perspectives to gain context and arrive at the best possible solution.

We Care About the Details

We’re never complacent. We focus on details big and small to improve the quality of our work and ensure consistency.

We Succeed Together

Success is a team effort. By working collaboratively, we build a strong foundation for our success and the success of our customers, partners, and vendors.

We are Enable

Our story starts
6 years ago...

2016
🚀 Enable Launches

We launch our SaaS rebate management company and sign the UK's biggest builders merchant Travis Perkins. We've been growing our client base, product portfolio and hyper-talented team ever since.

Andre Butt - CEO at Enable

“ In 2016, we knew the supply chain needed help. Now, we’re empowering thriving partner ecosystems and repairing the loyalty and trust needed for productive trading relationships between manufacturers, distributors and retailers”

Andrew Butt CEO

2020

With ambitions to disrupt the rebate management space and grow Enable globally, Andrew moves from the UK to San Francisco and secures our first ever equity raise. Our goal is $10m but we get so much interest that we end up closing $17m in Series A funding, led by Menlo Ventures with participation from Sierra Ventures.

2021

Our customer base triples in just one year, while our talented team doubles in size and we open our third office, in Toronto. In August 2021 we complete a $45 million Series B funding round, led by Norwest Venture Partners.

Flower pot growing money
2022

As we cross 10,000 organizations on Enable, grow to 400 employees and open an office in Sydney. We also raise an oversubscribed $94M Series C funding round led by Philine Huizing at Insight Partners, taking our total funding to $156M since 2020.

Tree with money symbols growing from it

The Enable story

2016

We launch our SaaS rebate management company and sign the UK's biggest builders merchant Travis Perkins. We've been growing our client base, product portfolio and hyper-talented team ever since.
Enable's 2020 timeline

2020

With ambitions to disrupt the rebate management space and grow Enable globally, Andrew moves from the UK to San Francisco and secures our first ever equity raise. Our goal is $10m but we get so much interest that we end up closing $17m in Series A funding, led by Menlo Ventures with participation from Sierra Ventures.

2021

Our customer base triples in just one year, while our talented team doubles in size and we open our third office, in Toronto. In August 2021 we complete a $45 million Series B funding round, led by Norwest Venture Partners.

Green is not just our color

We're not just investing in the future of B2B collaboration we're also investing in the future of our planet. Here's what that looks like for us.

Planting trees:

We plant 250 trees for every new customer that takes out a 12-month+ Enable subscription and 50 trees for any unavoidable business flights our team has to take

Green infrastructure:

We're working towards achieving 100% carbon-neutral cloud infrastructure by 2025

Renewable energy:

We're working towards powering all of our offices with 100% renewable energy by year 2022

Minimizing waste:

We're pursing the principles of reduce - reuse - recycle, while ensuring responsible disposal of waste electronics

Sustainable procurement:

When procuring goods and services, we're giving precedence to suppliers with strong environmental credentials
C O 2.

Net zero carbon:

We're working towards becoming a signatory of the Climate Pledge to achieve net zero carbon by 2040

Awards

We're proud to have been globally recognized and recipients of numerous company awards. Here's a few awards we've picked up in the last few years:
Inc 5000.
Users love us award.

Our leadership

Our leadership group, board and investors all share our vision of enabling trusted trading relationships.

Investors

The caliber of our investors is a clear testament that our innovative approach to rebate management and our customer traction are leading the market.

Norwest

Norwest is a leading venture and growth equity investment firm managing more than $9.5 billion in capital. Since our inception, we have invested in more than 600 companies and currently partner with over 150 active companies in our venture and growth equity portfolio. We engage all stages of company building — from seed to late-stage venture, to growth equity investments — in the healthcare, technology and consumer industries. With offices in Palo Alto and San Francisco and subsidiaries in India and Israel, we offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest led our Series-B.

Menlo Ventures

Menlo Ventures is a venture capital firm that strives to have a positive impact on everything we do. That’s why we support businesses including Betterment, Carta, Roku, Poshmark, Uber, and Warby Parker that are reimagining life and work for the better. Over 43 years we’ve grown a portfolio that includes more than 70 public companies, over 100 mergers and acquisitions, and $5.5 billion under management. We invest at every stage and in every sector, with expertise in consumer, enterprise, and healthcare. From developing market strategies to creating communities, we provide real impact where entrepreneurs need it most. When we’re in, we’re all in. Menlo led our Series-A.
Insight Partners Logo

Sierra Ventures

Sierra Ventures is a Bay Area based early-stage venture firm investing globally with a focus on Next Generation Enterprise and Emerging Technologies. With over three decades of experience and over $2 billion of assets under management, Sierra has created a vast network of successful entrepreneurs, Global 1000 CXOs, operational executives, and deep domain experts, providing a platform for entrepreneurs around the world.

Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2022, the firm has over $80B in regulatory assets under management. Insight Partners has invested in more than 700 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and Palo Alto. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Insight Partners meets great software leaders where they are in their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.
LightSpeed Logo

Lightspeed

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends in the Enterprise and Consumer sectors. Over the past two decades, the Lightspeed team has backed hundreds of entrepreneurs and helped build more than 350+ companies globally, including Snap, Nest, Nutanix, AppDynamics, MuleSoft, OYO, Guardant, StitchFix, and GrubHub. Lightspeed and its affiliates currently manage $7.9B across the global Lightspeed platform, with investment professionals and advisors in Silicon Valley, Israel, India, China, and Europe. www.lsvp.com
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HarbourVest

HarbourVest is an independent, global private markets firm with 40 years of experience and more than $100 billion of assets under management as of June 30, 2022. Our interwoven platform provides clients access to global primary funds, secondary transactions, direct co-investments, real assets and infrastructure, and private credit. Our strengths extend across strategies, enabled by our team of more than 1,000 employees, including more than 190 investment professionals across Asia, Europe, and the Americas.  Across our private markets platform, our team has committed more than $52 billion to newly-formed funds, completed over $43 billion in secondary purchases, and invested over $31 billion in directly operating companies. We partner strategically and plan our offerings innovatively to provide our clients with access, insight, and global opportunities.
SE Ventures With green background.

SE Ventures

SE Ventures is a Silicon Valley-based venture capital fund backed by Schneider Electric, a Fortune Global 500 corporation. With $565M under management, SE Ventures provides risk capital to big ideas and bold entrepreneurs who can benefit from Schneider's deep domain expertise, R&D assets and global customer base. SE Ventures acts as an advisor, investor, and strategic accelerant for category-defining companies such as AutoGrid, Claroty, Element Analytics, Sense, Titan AES, and Synapticon spanning energy, mobility, cybersecurity, proptech, IoT, industrial automation/robotics and SaaS. SE Ventures believes that tomorrow's sustainable, digital world is being built today. For more information, visit www.se.ventures
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PSP Growth

PSP Partners is a Chicago-based private investment firm founded by its Chairman Penny Pritzker, an entrepreneur, civic leader, and philanthropist, and former U.S. Secretary of Commerce. The firm is comprised of a highly experienced team of investment professionals and business builders focused on partnering with entrepreneurs, business owners, and management teams to build market-leading businesses and develop valuable assets. With investment strategies focused on established businesses (PSP Capital), emerging/growth companies (PSP Growth) and real assets (Pritzker Realty Group), PSP Partners invests across stages and asset classes with a primary emphasis on business & technology services, advanced industrials and real estate that are well-aligned with its expertise and experience. For more information, visit www.psppartners.com

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