Join Mark "The Professor" Gilham and Reggie "The Gator" Waterman for another episode of The Great Rebaters featuring Tim J. Smith, renowned pricing expert and founder of Wiglaf Pricing! Tim's expertise in pricing has made him a trailblazer in the field. As an Academic Advisor for the Professional Pricing Society (PPS), he's dedicated to advancing #pricing education worldwide. During this episode, Tim will dive into his groundbreaking concept of the Pricing Spine-o-meter, revealing valuable insights into pricing #strategy and commercial policy. Discover Tim's journey from humble beginnings to becoming a pricing pioneer at Wiglaf, working with PPS and publishing two acclaimed books on pricing. Don't miss out on this eye-opening discussion!