In this episode, Mark Gilham aka The Professor and Reggie Waterman aka The Gator dive into the fascinating world of vendors and procurement in the GNFR (Goods Not for Resale) space. Their special guest for this episode is Chris Coffin, who brings his extensive experience and insights on the subject to the table as Senior Vendor Manager at Enable.

The episode begins with an exploration of the vendor landscape and the importance of effective procurement strategies. Chris Coffin sheds light on his firsthand experiences, offering valuable perspectives on how businesses can optimize their relationships with vendors.  

He also discusses the intricacies of negotiating deals, managing contracts, and the existence of rebate incentives within the GNFR space. They explore how incentives play a role in vendor relationships and how businesses can leverage them to their advantage.