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Unlike many other industries, the construction industry has been slow to embrace digital transformation. But with the ongoing COVID-19 pandemic and the unprecedented nature of the past year, change is inevitable. Digital transformation is not a choice; it’s slowly becoming a necessity and brings with it the opportunity to make real, impactful change surrounding B2B deals.
We see many construction companies still operating the same way they did decades ago. They are intimidated, adamantly opposed to change and can be caught by surprise by the advancing forces of technology. Therefore, radical changes to the status quo must be adopted and welcomed if they want to react quickly and stay one step ahead of the competition.
Join Glenn Paddison, former Branch Director at MKM Building Supplies and a BMF Young Merchant Chairman, and Andy James, Director of Product Strategy at Enable who discuss the barriers preventing construction moving forward with technological changes, and the importance of deal visibility and collaboration as well as providing actionable steps that can unlock profitable growth.
