Enable - Our story

Our story so far

The world needed a better way to manage complex B2B deals. So we built one.

Enable was born out of DCS Group, the largest distributor of health, beauty, and household products in the UK.

DCS wanted a smart, efficient way to manage its many complex trading agreements with suppliers and customers. But it couldn’t find a single solution that met all its needs.

So, DCS formed its own software team, and spun it off into a new limited company — our company. Our first mission? To design and build that ideal B2B deal management solution.

The software we created received such good feedback from DCS suppliers and customers that we decided to share it with the world.

We launched our rebate management product in 2016, and we’ve been growing our client base, product portfolio, and hyper-talented team ever since.

In 2020 we secured $17m in Series A funding led by Menlo Ventures with participation from Sierra Ventures, in our first ever equity raise.

By the following year we had tripled our customer base and doubled our talented team. In August 2021 we completed a $45 million Series B funding round led by Norwest Venture Partners.

Our vision

Intelligent deals connecting every trading relationship

Business relationships work best when there's a plan in place

We're reshaping how B2B deals are deployed, managed and measured to help both sides of the trading relationship succeed.

Performance improves when goals and incentives are communicated, measured and are meaningful to both parties.

The retail sector pioneered the joint business plan, creating a common understanding between supplier and supermarket of what success looks like. We want to see this grow in other markets too, boosting success across millions of B2B trading relationships.

We started with tracking rebates — a specific type of incentive plan — and are broadening out into other forms of deals, trading agreements and programs.

Our vision is for every business relationship to be connected using Enable.

Our offering

SaaS solutions to power the deal economy

Rebates, market development funds, special pricing agreements

In the U.S. alone, these B2B trading agreements add up to hundreds of billions of dollars every year.

We call this the deal economy. Whether you have deals with suppliers, distributors, resellers, buying groups — or all of the above — we’re here to help you manage them more effectively, and seize every opportunity the deal economy represents.

Stacking of boxes
Stacking of boxes

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Further reading about Enable's leadership team


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We are passionate about creating a product that is truly transformative for the customers we serve.
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Our values

icon Our values
The core values that motivate our day-to-day drive for excellence.
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