Agenda

Explore the lineup of speakers
8:00 AM - 8:45 AM
Franklin Gallery
Registration & Breakfast
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9:00 AM - 9:45 AM
The Hall
Opening Keynote
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Andrew Butt
CEO
Enable
Andrew Butt
CEO
Enable

Andrew Butt is CEO of Enable, a SaaS solution he co-founded and bootstrapped in the UK that helps manufacturers, distributors and retailers to manage their B2B rebates collaboratively. Andrew moved to Silicon Valley in 2020 and since then has raised $156M in Series A, B and C funding and scaled the company from 80 to 500 employees. Prior to Enable, Andrew was co-founder and director of multiple tech businesses and served on the Board of Directors for several companies and non-profits. His other passions include helicopter flying and classic cars. He currently resides in San Francisco with his wife and two dogs.

10:00 AM - 10:45 AM
The Hall
Tariffs, Trade, and Trump: Operating in Uncertainty
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In today’s environment, all supply chain strategies should factor in decisions made in Washington, D.C., which can change at any time. Most tariffs currently in place range from 10 percent to 70 percent and President Trump is only expected to expand his use of trade restrictions on imports as other countries begin to retaliate. This session will help your business understand the latest tariff and trade actions coming from the Trump administration, how to develop strategies to identify opportunities and minimize disruption, and what steps the President may take next.

With the constantly evolving situation related to trade and tariffs, this timely session will bring you insights directly from Washington, D.C. on what to expect with the President’s trade and tariff agenda.

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Omar Nashashibi
Founder
Inside the Beltway Solutions, LLC
Omar Nashashibi
Founder
Inside the Beltway Solutions, LLC

Omar S. Nashashibi is the Founder of Inside Beltway, a nonpartisan lobbying and strategic consulting firm in Washington, D.C. Having worked in the nation’s capital for over twenty-five years, Mr. Nashashibi provides strategic consulting services to companies while also lobbying the White House and Congress on behalf of manufacturing, associations, defense firms, nonprofits, and other sectors. He works with policymakers on trade, taxes, environmental and workplace regulations, supply chains, job training and identifying grants and funding to support projects. Having started his career in Washington D.C. in 1996, Mr. Nashashibi worked for the Office of Management and Budget, a branch of the White House, a large multi-state law firm, and founded a previous lobbying firm in 2005. He graduated from the George Washington University in Washington, D.C., where he studied Political Science and International Affairs.

11:00 AM - 11:30 AM
The Hall
Economic Crossroads: Navigating Tariffs, Trade Wars & AI Disruption
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With tariffs reshaping supply chains and interest rates defying expectations, business leaders need clarity now more than ever. In this eye-opening session led by Dr. Robert Eyler, President of Economic Forensics and Analytics and Professor of Economics at Sonoma State University, you'll:

  • Get a critical analysis of how tariffs are transforming capacity and demand across sectors
  • Uncover expert projections on interest rate trends and their implications for manufacturers
  • Gain strategic insights into how AI will reshape competitive advantages in the coming year
  • Learn practical guidance for positioning your business to thrive amid economic uncertainty

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Dr. Robert Eyler
President
Economic Forensics and Analytics
Dr. Robert Eyler
President
Economic Forensics and Analytics

Dr. Robert Eyler is President of Economic Forensics and Analytics, specializing in public policy analysis for firms and governments. He is also Professor of Economics at Sonoma State University. He earned a Ph.D. in economics from the University of California, Davis and a B.A. in Economics at CSU, Chico. He is often called up by the media for his expertise, provides economic impact analyses for both private firms and public entities to help guide public policy, and acts as an expert witness and forensic economist mainly for wine industry clients. Robert has been a visiting scholar at both the University of Bologna and Stanford University.

11:45 AM - 12:30 PM
The Hall
Unveiling Enable’s Product Vision and Strategy
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Join Martin Labelle, Chief Product Officer, and Steve Peppler, VP of Product and Business Transformation, as they pull back the curtain on Enable’s latest innovations and enhancements, including the future of our unified solution for pricing and rebates—driving transformation in the B2B trading ecosystem.

In this exciting product keynote, you will:

  • Witness firsthand how Enable is shaping the future of AI and pricing
  • Be among the first to see Enable’s product roadmap, including advancements in AI-Powered Analytics
  • Get an insider look at Enable’s revolutionary rebate optimization technology
  • Participate in an interactive Q&A session with our leading product experts

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Marty Labelle
Chief Product Officer
Enable
Marty Labelle
Chief Product Officer
Enable

Marty joins Enable as an accomplished product executive, bringing a wealth of experience spanning over two and a half decades in the technology sector. His career encompasses significant tenures at both startups and large-scale tech firms, with a focus on developing and delivering enterprise-grade software solutions. Most recently, as the Chief Product and Chief Services Officer at Assent, he was instrumental in propelling the company to the forefront of the product compliance space and spearheaded the launch of the industry's first ESG supply chain solution for complex manufacturers. Prior to his time at Assent, he held executive roles at Accedian, Ciena, CENX Inc., and Amdocs. 

Steve Peppler
Vice President Product & Business Transformation
Enable
Steve Peppler
Vice President Product & Business Transformation
Enable

Steve, a founder of Flintfox, has extensive pricing experience honed from senior finance and sales management roles at Kraft, Pepsi, Western Digital and Hewlett Packard. During his 20 years at Flintfox, Steve has worked closely with distributors from all sectors and all regions developing pricing solutions at companies including US Foods, WESCO/Anixter, SiteOne Landscape Supply, PartsTown, Opici Distribution, Sonepar Norway, PJP, Sarnova, Horizon Beverage, Dagrofa FoodService, L+F Distributors, and CERTCO.

12:30 PM - 1:30 PM
Franklin Gallery
Lunch
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1:30 PM - 2:15 PM
The Hall
Understanding the Critical Pillars Dominating B2B Distribution
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In an environment of unpredictable supply chains and razor-thin margins, what separates the winners from the losers? Senior Distribution Leader at Channel Marketing Group, John Gunderson has analyzed data across HVACR, electrical, and industrial companies to identify the two fundamental pillars that drive exceptional performance.

This data-driven session will uncover:

  • The identity of the two mission-critical pillars  
  • Real-world case studies showing dramatic performance differences between leaders and laggards
  • Implementation strategies tailored to your specific industry challenges

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John Gunderson
Senior Distribution Leader
Channel Marketing Group
John Gunderson
Senior Distribution Leader
Channel Marketing Group

John Gunderson is a senior distribution leader with Channel Marketing Group. He has more than 25 years’ experience leading category management, sales, marketing, pricing, analytics, and ebusiness with leading distributors such as Crescent Electric Supply Company, HD Supply Power Solutions, White Cap Construction Supply, Anixter/WESCO, EIS-INC, Modern Distribution Management, and Dorn Group. He speaks and writes for publications and associations including Modern Distribution Management, Affiliated Distributors, ISA, NAED, NAW, and NAHAD. John writes regularly for all CMG trends publications - Electrical, HVACR, & Industrial Supply Trends.

1:30 PM - 2:15 PM
The Forum
5 Effective Ways to Drive Behaviors with Rebates
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Rebates aren’t just discounts—they’re strategic levers that shape customer behavior and fuel business growth. In this session, Steve Carlson will break down how manufacturers and distributors can design rebate programs that deliver results.

Steve Carlson, VP, Professional Dealer Sales at ECMD will reveal:

  • Proven tactics for influencing purchasing decisions
  • Program structures that encourage product adoption, loyalty, and increased share
  • Measurement techniques to assess true program ROI  
  • Implementation strategies for aligning rebates with broader business goals

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Steve Carlson
Vice President Professional Dealer Sales
ECMD
Steve Carlson
Vice President Professional Dealer Sales
ECMD

Steve Carlson serves as the Vice President of ECMD Pro Dealer Sales, overseeing sales and strategy for over 1,200 Pro Dealer customers across the Southeast. With a career spanning 30 years, Carlson has extensive experience in building and leading high-performing sales organizations across industries such as manufacturing, insurance, organizational development, and retail. His expertise lies in aligning strategic goals with measurable business outcomes. Since joining ECMD in 2019, Carlson has led a transformative effort within the sales organization. He has introduced field-based technology tools, designed and implemented a customer-focused sales process, enhanced customer segmentation, and revamped ECMD's sales and marketing (rebate) strategy. Before ECMD, Carlson held executive roles in leading training and organizational development firms. This includes seven years as Vice President of Sales and Field Operations at AchieveGlobal (now part of Korn Ferry) and Communispond, where he developed strategies to drive growth and operational excellence.

2:30 PM - 3:15 PM
The Forum
The Art of Contract Architecture to Drive Measurable Results
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Poorly structured contracts aren't just legal headaches—they're hiding critical business insights and limiting your financial potential. This session led by Vigan Shabani, Commercial Excellence Director at manufacturer SureWerx reveals how contract design directly impacts your ability to analyze rebate performance and drive profitability.

You'll discover:

  • Structural elements that make or break financial visibility
  • Common pitfalls that create blind spots in contracts
  • Design principles that enhance transparency and simplify performance monitoring

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Vigan Shabani
Commercial Excellence Director
SureWerx
Vigan Shabani
Commercial Excellence Director
SureWerx

Vigan brings over 19 years of experience driving operational excellence and strategic growth across diverse roles in commercial and technical leadership. Currently serving as the Commercial Excellence Director at SureWerx, Vigan is responsible for implementing innovative solutions that enhance sales operations, streamline processes, and deliver measurable business impact. A strong advocate for transactional customer success, Vigan focuses on building scalable strategies that deliver long-term value for both organizations and customers. Vigan's professional journey began after moving to Canada as a refugee in 1999, escaping the Kosovo conflict. His resilience and dedication paved the way for an 18-year career at 3M, where he held a variety of key positions, including Applications Engineer, Laboratory Manager, Business Development Manager, and Key Account Sales Representative for Telecom Accounts in Western Canada. Most notably, Vigan served as Channel Marketing Manager for the Industrial and Safety Markets Centre, where he successfully managed rebate programs, pricing communications, MDF programs, and customer agreements. He also contributed significantly to the business model work in the integration of two companies with over $0.5B in collective sales, ensuring alignment, operational efficiency, and sustained growth. Additionally, he played a pivotal role in delivering enhanced scalable sales reporting, empowering teams with actionable insights and improving transparency.

2:30 PM - 3:15 PM
The Hall
Future-Proofing Your Rebate Strategy with Data Readiness
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A strong rebate strategy goes beyond program design—it demands accurate, accessible data to drive smarter decision-making. Without a solid data foundation, businesses face inefficiencies, missed opportunities, and lost revenue.

Our four industry experts will explore:

  • Transformation stories from manufacturers and distributors that centralized fragmented data systems
  • Warning signs that indicate your data foundation may be undermining your rebate strategy
  • Technology solutions that dramatically improved visibility and analytics capabilities
  • Implementation advice for navigating the human side of data transformation

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Kelley Balewick
Vendor Negotiation Analyst
VAMAC
Kelley Balewick
Vendor Negotiation Analyst
VAMAC

Kelley has 29 years of experience in the home and building industry, including 19 years at VAMAC. As a Vendor Negotiation Analyst for the past five years, she leverages her expertise across various roles, from fieldwork to regional management, and now working with vendors, manufacturers, and reps. An operational powerhouse, Kelley specializes in profitability enhancement, particularly through rebate management, and excels at transforming underperforming locations or businesses into profitable operations.

Kris Burgoon
CMO
Vallen
Kris Burgoon
CMO
Vallen

Kris Burgoon joined Vallen as Chief Marketing Officer in August 2018. He reports directly to the company CEO. As CMO, Kris is responsible for strategy and oversight of Vallen’s sales-enabled marketing efforts, including digital e-commerce, supplier management, strategic product marketing, communications, corporate social responsibility and Vallen’s overall brand activities that lead to stronger overall customer engagement. Kris brings more than 30 years of experience leading sales and marketing efforts along with supplier management in the technology distribution business— including 13 years at Avnet, most recently as Vice President of Marketing. He is a graduate of Texas Tech University with a Bachelor of Business Administration. Kris and his wife Robyn live in Redondo Beach, California.

Colleen Kennedy
Sales Analyst
Stemco
Colleen Kennedy
Sales Analyst
Stemco

Ted Dometita
CFO
Richards Building Supply
Ted Dometita
CFO
Richards Building Supply

Ted is Chief Financial Officer of Richards Building Supply and its Affiliates. He is responsible for overseeing the Accounting and Finance, Credit and Collections and Information Technology Departments, working closely with the CEO, VP of Corporate Operations and Regional Vice Presidents to help execute both short and long-term strategies with an eye towards revenue growth and margin expansion. After starting his career as part of the Assurance Practice of KPMG (a “Big 4” Firm), Ted has built a progressive career in global financial leadership roles of venture-capital and private equity backed businesses, as well as CFO of one of Merck & Company, Inc.’s (a Fortune 100) operating subsidiaries. Industry experience includes Technology, Healthcare, Manufacturing and Distribution, with experience in accounting infrastructure builds and M&A transactions and integration projects. Ted has a Bachelor’s Degree in Accounting from Illinois State University.

Nick Rose
CFO
Enable
Nick Rose
CFO
Enable

Nick Rose is an experienced finance leader with extensive expertise in the construction materials and distribution industry. He previously served as Divisional CFO at Travis Perkins plc, where he played a pivotal role in major business and system change initiatives, overseeing the Group's rebate and supplier/customer funds programs from a finance and accounting perspective. In 2019, Nick joined Enable as CFO, where he is dedicated to driving the company's strategy and mission to enable trusted trading relationships to serve customers better together.

3:30 PM - 4:15 PM
The Hall
Beyond Rebates: Unlocking Manufacturer-Distributor Collaboration for Sustainable Growth
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While rebates and pricing optimization are critical, leading manufacturers and distributors recognize the untapped potential in joint marketing strategies. Ian Heller explains how distributors and manufacturers can transcend transactional relationships to build powerful collaborative marketing partnerships. Learn practical methods to identify joint opportunities, utilize co-op marketing funds intelligently, and employ simple marketing technology to measure and boost results. You’ll leave equipped with strategies that turn everyday distributor-manufacturer interactions into long-term competitive advantages.

Key Topics:

  • Moving from transactional rebates to strategic collaboration
  • Practical use of co-op funds to amplify marketing impact
  • Harnessing simple marketing technology for powerful results
  • Real-world examples of collaboration improving both distributor and manufacturer profitability

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Ian Heller
Founder and Chief Strategist
Distribution Strategy Group
Ian Heller
Founder and Chief Strategist
Distribution Strategy Group

Ian Heller has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors. Ian entered the distribution industry as a truck unloader at a Grainger branch while in college. He eventually became Vice President of Marketing there and has since held senior executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian most recently served as President and COO for Modern Distribution Management, a specialized information and analytics firm serving the wholesale distribution industry. Ian earned a BA in History from Roosevelt University and an MBA from the Kellogg School of Management at Northwestern University, where he was elected commencement speaker by his classmates and won the Dean’s Distinguished Service Award.

4:30 PM - 5:15 PM
The Hall
What is the Cost of Growth?
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Is your growth strategy secretly undermining your success? Many companies chase aggressive growth — only to find themselves less profitable and more vulnerable than before. In this session, Mark Gilham, VP, Rebate Advisory at Enable challenges conventional wisdom about what drives sustainable success by revealing:

  • Warning signs that your growth strategy is actually destroying value
  • Counterintuitive insights into pricing models that erode margins while appearing successful
  • Revolutionary approaches to aligning incentives with long-term business health
  • Strategic alternatives that build customer loyalty while protecting profitability

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Mark Gilham
VP of Rebate Advisory, Evangelist
Enable
Mark Gilham
VP of Rebate Advisory, Evangelist
Enable

Mark began his illustrious career in the world of finance at leading institutions Barclays Bank and Royal Bank of Canada, earning his stripes as a Chartered Accountant. He later transitioned into the construction industry, where he held senior finance roles that culminated in an impactful nearly decade-long tenure at Grafton Group PLC. It was here that Mark unlocked the strategic potential of rebates; a revelation that would pave the way for his expertise being acknowledged by the Harvard Business Review. Currently, Mark is a key player at Enable, a groundbreaking technology company revolutionizing rebate management across various industries. He dedicates his work to assisting businesses in leveraging rebates as catalysts for growth and as instrumental tools in fostering trust between trading partners. As a former CFO and a commercial strategist, Mark is a generous source of practical, experience-based insights. He is celebrated as a best practice evangelist, passionately sharing his knowledge with a commitment that transcends mere professionalism. Mark's distinct blend of experience, expertise, and warmth empowers others to embark on their own successful professional journeys.

5:30 PM
99th Floor of Willis Tower
Evening at Skydeck
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8:00 AM - 8:45 AM
Franklin Gallery
Breakfast
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9:00 AM - 9:45 AM
The Hall
Delivering Next-Level Customer Excellence by Embracing Emerging Tech
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Achieving business growth requires a strong commitment to listening to and empowering customers. As business leaders and contributors, how can we leverage AI and emerging technology to accelerate our customer-centricity? In this keynote, Aamir Paul, President of North America Operations at Schneider Electric will share insights on:

  • Gaining a competitive edge by embracing innovation
  • Tools enabling success in a customer-centric landscape
  • Value of diversified innovation strategies
  • Leveraging AI to stay competitive in evolving markets

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Aamir Paul
President of North America Operations
Schneider Electric
Aamir Paul
President of North America Operations
Schneider Electric

Aamir Paul leads North America Operations and is a member of the Global Executive Committee for Schneider Electric. In this role, he leads all operations from strategy to execution for Canada, Central America, Mexico, and the United States — delivering best-in-class solutions for partners and end-users across the Energy Management and Industrial Automation businesses. Prior to this role, Aamir served three years leading commercial operations as the U.S. Country President. He also led Business Operations and the U.S. National Sales team since joining the company in 2013. Before arriving at Schneider Electric, Aamir spent over a decade at Dell, where he held several key roles of increasing responsibility in North America and Europe. He served as Dell’s Senior Vice President of Server Solutions, leading the development and execution of the company’s go-to-market strategy for all key markets and customer segments worldwide. He also had global sales responsibility for Data Center Solutions (DCS) and High-Performance Computing (HPC), focusing on the top 100 customer relationships. Earlier in his career, Aamir worked as a Process Engineer at AlliedSignal (now a part of Honeywell). He holds a B.S. in chemical engineering from Northwestern University in Evanston, IL., and completed advanced management studies at the University of Chicago Booth and INSEAD. Aamir serves as a board member for USG, Enable, and the Executives’ Club of Chicago. Aamir and his family live in Chicago, and he enjoys amateur photography and travel.

10:00 AM - 10:45 AM
The Forum
Ignite Profitable Growth Through Effective Channel Partner Programs
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A good channel partner program provides structure—but a great one drives engagement. True success comes when partners feel deeply connected to your brand, empowered to take action, and motivated by more than just financial incentives. Join Bart Schwartz, Founder and President at Schwartz Consulting as he tackles these challenges and teaches you how to:

  • Align strategy with execution to ensure your program drives measurable results.
  • Motivate the right behaviors by designing incentives that go beyond simple sales volume.
  • Simplify and standardize rewards to reduce complexity and improve partner engagement.
  • Encourage collaboration over transactions by fostering a coaching-driven partner model.

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Bart Schwartz
Founder and President
Schwartz Consulting
Bart Schwartz
Founder and President
Schwartz Consulting

Bart Schwartz is a B2B go-to-market transformation expert with 30 years of experience helping product-oriented companies tackle complex challenges; specifically in channel programs, pricing and sales effectiveness. He spent the first decade of his career honing his skills in the customer strategy practice of a Big Five consultancy before launching Schwartz Consulting in 2004. Throughout his career, Mr. Schwartz has worked with a diverse range of companies, helping them refine their go-to-market strategies, optimize sales processes, and develop effective pricing and product strategies and has published numerous articles on these topics. Mr. Schwartz holds a B.S. in computer science and an M.B.A. from Washington University in St. Louis, where he developed a strong foundation in both technical problem-solving and strategic business management. With a deep understanding of the challenges faced by product companies, Mr. Schwartz is committed to helping his clients gain a competitive edge through data-driven, results-oriented solutions that align marketing and sales efforts across their organizations.

11:00 AM - 11:45 AM
The Hall
Trailblazing Leadership: How Visionary CEOs are Reshaping Distribution
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The distribution landscape is undergoing seismic shifts. Join Dirk Beveridge alongside Jennifer Murphy (Owner, President, and CEO of NetPlus Alliance) and Katie Poehling Seymour (CEO and President of First Supply)—two transformational leaders who are:

  • Breaking barriers with bold approaches to digital transformation and leadership
  • Reimagining relationships across the supply chain for competitive advantage
  • Creating cultures that attract top talent in a challenging labor market

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Dirk Beveridge
Founder
UnleashWD
Dirk Beveridge
Founder
UnleashWD

Dirk Beveridge is a visionary entrepreneur and the founder of UnleashWD, the premier design, strategy, and innovation firm in wholesale distribution. With his one-of-a-kind perspective on the future of wholesale distribution, Dirk has been leading major change for over 35 years to advance growth, relevance, and transformation. Over the past four summers Dirk produced the We Supply America tour to champion the noble calling of distribution. Empowering others to thrive is at the core of what he does. He envisions a world where distributors thrive with every professional throughout distribution thriving. He and his team have set out to democratize the personal and professional development for the 6 million professionals throughout wholesale distribution. In addition to being the founder of UnleashWD, Dirk has consulted with industry leaders such as Graybar, Berlin Packaging, Winsupply, and many more. He also leads strategic initiatives for associations and buying groups such as the National Association of Electrical Distributors, American Supply Association, SEFA, IMARK, and others.

Jennifer Murphy
Owner, President, and CEO
NetPlus Alliance
Jennifer Murphy
Owner, President, and CEO
NetPlus Alliance

Jennifer Murphy is the fifth generation President and CEO of NetPlus Alliance, a buying group for industrial and construction supplies distributors and manufacturers based in Lockport, New York. NetPlus is a family-owned business that began in 1885 and evolved from a full-line industrial distributorship to the buying group that it is today. Jennifer grew up in Lockport, NY. In 1992 she graduated from St. Bonaventure University with a bachelor’s degree in business administration with major concentrations in marketing and management. Her career started in Cambridge, Massachusetts at EF Education, a cultural exchange company where she worked in sales, marketing and led the customer loyalty program. After starting her family, Jennifer and her husband Tom moved back to Lockport, and while raising her three young children, she started working at NetPlus Alliance. Jennifer started with NetPlus in 2006 as the Director of Marketing, and worked in several roles, including VP of Marketing and COO. In 2012, she graduated from the University at Buffalo School of Management Center for Entrepreneurial Leadership (CEL) program, and became the President in 2013. Jennifer has built a team and a culture at NetPlus Alliance that is focused on building relationships, education and training, marketing, business resources and growth opportunities for the long-term success of NetPlus distributor and manufacturer partners. NetPlus Alliance has had significant growth since Jennifer became president. Since 2013 the total purchases by NetPlus distributors and suppliers has grown 265% under her leadership. In 2023 Jennifer became the sole owner of NetPlus Alliance. Jennifer currently serves on the Greater Lockport Development Corporation board of directors as vice chair, is a volunteer mentor with the Industrial Supply Association and is an active supporter of DeSales Catholic School and the Lockport Locks Heritage Commission. Under Jennifer’s leadership NetPlus Alliance was honored with the Family Business Award in 2020 by Buffalo Business First. This program honors multi-generational family businesses in Western New York for overall excellence, innovation, ethics, philanthropy, and contributions to the strength of the WNY region. In 2021, 2022, and 2023 NetPlus Alliance was named as a finalist in the University at Buffalo’s Fast 46 Competition, and a Top Private Company in 2024 by Buffalo Business First. Jennifer lives in Lockport, NY with her husband Tom. She has three grown children Elaina, Sam, and Henry.

Katie Poehling Seymour
CEO and President
First Supply
Katie Poehling Seymour
CEO and President
First Supply

Katie Poehling Seymour is CEO and president of First Supply. Poehling Seymour represents the fifth-generation of Poehling family leadership at the 127-year-old company. First Supply is headquartered in La Crosse and Madison, WI with 53 facilities in Wisconsin, Minnesota, Iowa, Illinois, Kansas and Michigan serving numerous channels including plumbing, HVAC, PVF, industrial, waterworks, kitchen & bath and lighting. First Supply was recognized as a Top Workplace in 2024 and received two Top Workplace Culture Excellence awards for Employee Well-Being and as a Woman-Led Company. Poehling Seymour has held a number of industry leadership roles. She served at the 2023 President of the American Supply Association, the 2024 chairwoman and was named the American Supply Association Alice A. Martin Woman of the Year in 2020. Poehling Seymour has recently been recognized as a BizTimes’ Wisconsin’s 275 Most Influential Business Leaders, a Family Business Magazine 2024 CEO to Watch, and as an EY Entrepreneur of the Year Finalist. Poehling Seymour served as the American Heart Association of Southeastern Wisconsin’s Go Red for Women Movement Campaign Chair for 2024. In 2025, Katie is proud to be recognized as a Titan 100 award recipient and to serve on the National Association of Wholesaler-Distributer’s and Wisconsin Manufacturers & Commerce Boards.

11:00 AM - 11:45 AM
The Forum
Mastering The Basics of Strategic Deal Negotiation
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Successful negotiation isn't about aggressive tactics—it's about strategic preparation and authentic confidence. Amelia Kittson, President, KIE Supply  has developed a unique approach that gets results without sacrificing relationships. She’ll share with you:  

  • Insights into what really drives decisions at the negotiation table
  • Preparation frameworks that set you up for success before you say a word
  • Communication techniques that establish your authority instantly
  • Response strategies for the five most common negotiation challenges
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Amelia Kittson
President
KIE Supply
Amelia Kittson
President
KIE Supply

Amelia Kittson is a third-generation owner and President of KIE Supply Corporation, where she has been a driving force in the company for 15 years. Started by her grandfather in 1955, KIE Supply is a leading wholesale distributor of plumbing, irrigation, and electrical supplies in the Pacific Northwest. Throughout her tenure, Amelia has held diverse roles within the organization, gaining comprehensive insight into its operations and guiding its continued success. Amelia earned her MBA with a specialization in Supply Chain Management from the University of Wisconsin-Madison’s Grainger Center for Supply Chain Management, where she was awarded the prestigious Wisconsin Distinguished Graduate Fellowship and a full ride scholarship. While in Wisconsin, Amelia also earned Graduate Certificates in Entrepreneurship and Business Analytics. She holds undergraduate degrees in Business and Music from Washington State University. Amelia serves as a board member of several industry and local non-profit organizations, including Luxury Products Group LLC (a division of IMARK Plumbing Group), where she routinely evaluates and negotiates vendor rebate programs to best service the needs of the collective of independent showrooms and wholesalers across North America. Amelia’s leadership and vision continue to inspire those around her as she steers KIE Supply toward continued success. She is a passionate advocate for programs that support independent businesses, recognizing their vital role in fostering strong communities and local economies. Amelia lives in Richland, Washington with her husband and two cats.

12:00 PM - 1:00 PM
Franklin Gallery
Lunch
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1:00 PM - 1:45 PM
The Hall
The Next Era of Tech, Commerce & Leadership in a Shifting Economy
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Join us for an insightful fireside chat with Penny Pritzker, Founder and Chairman of PSP Partners, as she shares her unique perspectives on markets, global supply chains, leadership, and the future of work. With experience spanning business, investment, and public service, Penny brings a forward-looking approach to navigating volatility and innovation.

Key discussion topics will include:

  • Insights on global trends, volatility, and the shift from Just-in-Time to Just-in-Case strategies.
  • How technology is reshaping work and what’s needed to prepare people for the future.
  • Navigating transitions, embracing innovation, and supporting teams through disruption.
  • Lessons from a serial business builder on scaling, adapting, and thriving in uncertain times.

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Penny Pritzker
Founder and Chairman
PSP Partners
Penny Pritzker
Founder and Chairman
PSP Partners

Penny Pritzker is the founder and Chairman of PSP Partners and its affiliates, Pritzker Realty Group, PSP Capital, and PSP Growth. From June 2013 through January 2017, she served as U.S. Secretary of Commerce in the Obama Administration. Ms. Pritzker is an entrepreneur, civic leader, and philanthropist, with more than 30 years of experience in numerous industries. In addition to her work at PSP Partners, Ms. Pritzker launched a number of other businesses over the course of her career, which included founding Vi Senior Living (formerly known as Classic Residence by Hyatt), and co-founding The Parking Spot, Artemis Real Estate Partners, and Inspired Capital Partners. Ms. Pritzker is a member of the boards of Microsoft Corporation, DEPT and Icertis. She is also the former executive chairman of the board of TransUnion and is a past board member of Hyatt Hotels Corporation, Wm. Wrigley Jr. Company, Marmon Group, and LaSalle Bank Corporation. In July of 2022, Ms. Pritzker was elected as the Senior Fellow (chair) of the Harvard Corporation and is the first woman to hold the position. In addition to those roles, Ms. Pritzker is a member of the Aspen Strategy Group and Aspen Economic Strategy Group, member of the Obama Foundation Board and co-chair of the Smithsonian American Women’s History Museum Advisory Council. Ms. Pritzker previously served as President Biden’s Special Representative for Ukraine’s Economic Recovery, chairman of the board of trustees of the Carnegie Endowment for International Peace, and cofounder and board chair of Chicago-based civic-tech organization P33. She also was formerly a member of the board of the Council on Foreign Relations, the board of trustees of Stanford University, the Harvard University Board of Overseers and founded Skills for America’s Future. Ms. Pritzker also served on President Biden’s Council of Advisors on Science and Technology, and President Obama’s Council on Jobs and Competitiveness, and his Economic Recovery Advisory Board. Ms. Pritzker earned a Bachelor of Arts degree in Economics from Harvard University and a Juris Doctor and Masters of Business Administration from Stanford University. Ms. Pritzker and her husband, Dr. Bryan Traubert, co-founded the Pritzker Traubert Foundation, a private philanthropic foundation that works to foster increased economic opportunity for Chicago’s families. To learn more about the Pritzker Traubert Foundation, visit www.ptfound.org.

1:00 PM - 1:45 PM
The Forum
The Power of Commercial-Procurement Alignment
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The disconnect between commercial and procurement teams isn't just an operational challenge—it’s a multi-million-dollar missed opportunity. It’s time to break down silos and turn friction into fuel for growth. Join Juan Echeverri and Laurent Dosogne for a session that will redefine how you approach cross-functional collaboration and drive real business impact.

You'll walk away with:

  • Proven frameworks for creating joint business plans that align incentives
  • Communication strategies that transform adversaries into allies
  • Metrics that matter for measuring true collaboration success
  • Implementation roadmap for immediate application in your organization

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Juan Echeverri
Head of RGM & Commercial Planning for LATAM
Holcim
Juan Echeverri
Head of RGM & Commercial Planning for LATAM
Holcim

Juan is a seasoned executive with a specialization in Commercial Strategy. His extensive global and regional experience equips him to identify best practices and adapt them seamlessly to diverse business contexts. Having worked in sectors such as FMCG, Pharma, and Construction, he has successfully driven commercial success and revenue growth. As a strong collaborator and strategic leader, Juan excels at translating data-driven insights into actionable strategies. He is adept at aligning cross-functional teams to maximize profitability. With a proven track record in optimizing pricing, managing trade spend, and enhancing financial performance, he enables organizations across various industries to achieve sustainable, long-term growth.

Laurent Dosogne
Co-Founder and Senior Consultant
Nexo Consulting
Laurent Dosogne
Co-Founder and Senior Consultant
Nexo Consulting

Laurent is a seasoned executive specializing in Commercial Strategy, Pricing, and Revenue Growth Management. With 20 years of experience across Europe, Latin America, Asia, the Middle East, Africa, and North America, he brings a global mindset and a unique ability to design and implement growth frameworks across diverse markets and industries. He has held senior leadership roles in Shanghai, Panama, and Amsterdam for Royal Philips Electronics, leading complex commercial initiatives and cross-functional teams in dynamic, fast-paced environments. Laurent excels at building go-to-market strategies, optimizing pricing, and aligning teams for performance. His work consistently delivers measurable business outcomes, including the implementation of a new Commercial Policy and Pricing Framework for B2C in Greater China and Healthcare in Latin America, resulting in up to 2% year-over-year EBIT improvement.

2:00 PM - 2:45 PM
The Hall
Maximizing Contract Value for Both Sides of the Equation
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Manual processes lead to unstructured data that’s difficult, if not impossible, to reconcile. In this session, Jonathan Scofield, VP of Strategy and Business Ops at HSM, reveals how he and his team were able to reduce inefficiency and inaccuracy by automating manual processes.

Key takeaways include:

  • Value frameworks that go beyond price to identify true partnership opportunities
  • Automating your data to make it work more efficiently for you
  • Streamlining complex, manual processes to achieve actionable results
  • Understanding savings and incentives on a granular level

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Jonathan Scofield
Vice President, Strategy & Business Operations
HSM
Jonathan Scofield
Vice President, Strategy & Business Operations
HSM

Jon Scofield is adept at driving growth and efficiency for procurement organizations and currently leads HSM's Technology and Business Intelligence functions. Jon oversees a talented team of supply chain, technology and strategy experts to improve top-line revenue position while driving cost efficiencies. He has more than 20 years of experience in strategy and consulting leadership.

2:45 PM - 3:00 PM
The Hall
Closing Remarks
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Andrew Butt
CEO
Enable
Andrew Butt
CEO
Enable

Andrew Butt is CEO of Enable, a SaaS solution he co-founded and bootstrapped in the UK that helps manufacturers, distributors and retailers to manage their B2B rebates collaboratively. Andrew moved to Silicon Valley in 2020 and since then has raised $156M in Series A, B and C funding and scaled the company from 80 to 500 employees. Prior to Enable, Andrew was co-founder and director of multiple tech businesses and served on the Board of Directors for several companies and non-profits. His other passions include helicopter flying and classic cars. He currently resides in San Francisco with his wife and two dogs.