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Far too often, businesses see rebates as simply another passive incentive program: sign the contract, accrue your earnings at month-end and call it a day. However, a growing number of rebate managers are finding success in a more strategic approach to rebates – with exciting results for their businesses.
But with rebates making up between 60% and even 100% of some distributors’ profits, the admin burden of implementation can seem prohibitive to major changes in the rebate process. The time, effort and manpower it takes to manually manage such a high volume of rebate programs leaves little room for strategy.
If you’re ready to take the plunge into rebate strategy, you’ve come to the right place. Over the next four sections – each based on one of our Rebate Strategist University webinars, hosted by Enable’s resident rebate expert Mark Gilham – we’ll take you from rebate manager to rebate strategist, step-by-step.