For manufacturers and distributors across the supply chain, one of the highest priorities is finding new ways to increase revenue. To do this, businesses need to sell more, which, in turn, means they need loyal trading partners on their side.

The economic fallout from the global pandemic has highlighted this as a crucial factor. With the rebate economy growing exponentially in almost every business sector and with complexity rife, rebates are increasing in popularity as companies realize how effective they are at driving loyalty and increasing revenue.

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