Specific challenges often require specific solutions, but sometimes you face challenges that allow for more creative solutions. Price-setting is one of those challenges that affords you a great degree of freedom. There are plenty of tools at your disposal, but in this white paper, we’ll focus on three: pricing optimization, rebates and discounts. Regardless of whether you’re a manufacturer, distributor or a retailer focusing directly on consumers, you can utilize any of these tools to adjust your pricing and increase your profits, improve perception of your brand and incentivize your customers to buy at higher volumes.

Let’s unpack each of the three tools you have available to you, look at examples of each and consider their use cases. 

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