Enable - Success Stories - Sugro

Sugro: online ordering


Enable develops an online ordering system for Sugro

Retail sales across every conceivable sector have gone vertical—and fast behind in retail's jetstream is the essential lifeblood of the retail industry: Cash & Carry.

To say retail is fast-moving, that consumers are demanding and impatient, to recognise that everyone with a credit card or a wallet full of cash is impatient to get his or her hands on the next big FMCG thing or the absolute essential day-to-day food, beverage, healthcare or beauty product—right now—is very last week. Much of the pace of development of retail expectation is based upon the speed of the Internet. The supply chain to the battlefront of consumer service excellence must, therefore, be fast and infallible.

Why? Because the Internet has made instant availability the default expectation of the consumer. Woe betide the Cash & Carry that doesn't deliver. Consumers don't take prisoners—and they don't see beyond the retailer when accountability is the question.

Sugro Online worked with Enable to create an environment in which its customers—you, the retailer—could expect the very best availability and delivery timeliness.

Sugro Online gives you these tools and enables your business to trade effectively.

Sugro Online service is available for the convenience of all its customers 24 hours a day, 7 days a week, operating with a comprehensive product range and promotional offers in all of the product categories. Enable was contracted to design and supply the software behind what was a major new wholesaling initiative in January 2004. Both Sugro Online and Enable have been delivering ever since.

Sugro is a UK buying group of wholesalers that specialises in confectionery, soft drinks and cigarettes sales, supplying CTNs and petrol forecourts all over the UK—it is operating in a live market, therefore the software and the support also have to be live: nothing stays still in retail. Retailers place orders over the Internet and then get a delivery within three days from one of the Sugro members. The whole of the UK and Northern Ireland is covered by Sugro.

"This is the type and level of challenge we relish. We will deliver a process that makes a genuine difference to smaller retailers, but while it will make a huge difference to the way they operate, it will be highly unintrusive on their time," said Denys Shortt, CEO of Enable. The advantage Enable has is that it also has an enormously valuable foot in the Cash & Carry camp: Enable is part of DCS Europe—a £72m household goods supply group, one of Europe's most successful organizations in its field—and DCS management has 21 years of experience in the Grocery industry. It knows what is needed from both retail and Cash & Carry perspectives.

"Enable started up as dot-coms were beginning to turn into dotgones, but Enable has grown and grown because its philosophy and approach is all about providing benefits and value from using the Internet as a platform for business software," said Denys.

"Sugro is a 'bricks and mortar business' and with a solid base can reap the rewards of an on-line ordering system to the massive benefit and advantage of the small independent retailer."