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Join electrical industry veteran David Gordon and John Gunderson as they discuss the results from a research report on state of volume rebates in 2022. You’ll hear about how both manufacturers and distributors leverage rebates to influence behavior, generate sales and maintain retention as well as how businesses are using rebates to enhance their strategies.
In this webinar you will discover:
Improving communications between procurement and sales as well as between customer and supplier
How distributors and manufacturers differ in their views on rebate management
The importance of monitoring and tracking rebate administration
Clear communication and transparency around data
Speakers
John Gunderson
Senior Consultant | Dorn
David Gordon
Principal | Channel Marketing Group
