Despite the considerable time and effort distributors, wholesalers and merchants spend
maintaining product catalogs, the quality of their data is often poor. Failing to be
comprehensive, accurate or up-to-date, this shortfall in quality data holds them back when
trying to implement a robust, automated deal management system — among many other things.
Every merchant, wholesaler, distributor and buying group is replicating the product catalog of
every supplier. With 1000 suppliers offering 1 million products to 1000 merchants in UK and USA,
there are 1 billion product records that merchants are attempting to maintain.
Enable has manufacturers and their products making up well over 50% of market share in DealTrack
and we help manufacturers get their product catalogs to their customers. DealTrack is provided
to manufacturers and distributors, linked together via Enable.Exchange.
We allow merchants to categorize supplier products into their own categories, and enter their
own product codes against each product, if they wish. Merchants can then report by their own
categories while suppliers report on the same data set using their own cat.
Suppliers sales data is automatically loaded into DealTrack for each product code that is sold
to each merchant on a daily basis, which then validates against product codes, and populates the