Enable iD is a new joint venture between Stratford-upon-Avon based software development house, Enable International, Sunday Times TopTrack 250 chief exec., Denys C. Shortt OBE and marketing technology specialist, Chris Thompson.
The company will serve manufacturers, brands and organizations, with a focus on creating and connecting ï¿½smart environmentsï¿½ that enable individuals to own and effectively trade personal data, in return for a range of lifestyle benefits. Thompson, who will head up Enable iD, cites a singular mission, "To create value by enabling people to securely capture, combine and control their data."
Alongside its launch announcement at Londonï¿½s Digital Catapult Centre, Enable iD outlined a mobility-focused initiative in partnership with Centro, Greater Birminghamï¿½s Integrated Transport Authority. Chris Perry, Centroï¿½s Head of Smarter Travel explained, ï¿½The proposed pilot is an extension of our Centroï¿½s “New Journey” initiative, engaging a whole range of public and private sector bodies in improving the experience of navigating the region. We see the secure management of peoples journey data as a key element in creating truly passenger-centric smart cities.ï¿½
Enable iDï¿½s technical architecture and commercial model are built on the HAT (Hub of All Things). The HAT is a framework for a market-led personal data marketplace, based on research and development from leading UK universities, led by the International Institute for Product and Service Innovation (IIPSI). Enable iD will be the first licensed provider of HAT enabled products and services in the EU. IIPSI Director, Professor Irene Ng said, ï¿½Itï¿½s brilliant to see the personal data economy brought to life through new ventures like Enable iD. IIPSI has been instrumental in bringing together the respective partners, who have shown unrivalled conviction in realizing a sustainable commercial model based on the core principals of the HAT.ï¿½
Denys Shortt OBE commented, ï¿½We intend to manage the growth of Enable iD around key market opportunities. The team has fully customisable own-brand consumer applications, platform interfaces, developer and business community support all in the pipeline. There is huge untapped value to be gained by everyone through the capture and secure management of our data.ï¿½