What are market development funds (MDFs)?
Market development funds (MDFs) — sometimes referred to as ‘marketing development funds’ — are funds made available by the manufacturer to pay for marketing activities carried out by the vendor. Typically, this is to support the promotion of a new product or brand.
The timing of payments
Claims against MDFs usually come in the form of volume incentive rebates or retrospective fixed amount payments so should be included in your rebate management process. However, it is not uncommon for some MDFs to be paid at the beginning of the agreement due to the cash flow considerations from the vendors perspective.