UX design: improving productivity, brand loyalty and satisfaction
Users often decide in just a few seconds whether or not your site or app is worth their time. If your software is unusable or confusing, it can result in user mistakes, reduced productivity or even the total failure of the project. This is why user experience (UX), whilst often neglected, is one of the most important features of your software. What is user experience design?
UX design is the process of enhancing user satisfaction by improving the compatibility, usability, appearance and performance provided in the interaction between the end user and the software. In simpler terms, this means that good UX design works to ensure the user’s experience of your software is as enjoyable, intuitive and satisfying as possible. What is Enable’s approach to user experience design?
Enable is passionate about UX design. Our goal is that our applications genuinely enhance people’s day to day tasks and are a pleasure to use. To meet the high standards we set ourselves, we conduct a UX planning exercise for each area of work. The key point of this exercise is that, before any code is written, the team has considered the different possibilities for the look of what is to be created and how the user will interact with it. Planning is one part of the UX process but reviews are required to help consolidate it. During the build phase, UX reviews are held periodically to consider what has been developed and if it is the best that it can be for the client.
So let’s dive in and explore how user experience design can benefit your business.