Sugro: putting the UK's CTNs online — Enable

Sugro: putting the UK's CTNs online

Filed as Case StudyPosted November 28, 2003

Enable has been contracted to design and supply the software behind a major new wholesaling initiative—Sugro OnLine, which launches on January 5, 2004.

Sugro is a UK buying group of wholesalers that specialises in confectionery, soft drinks and cigarettes sales, supplying CTNs and petrol forecourts all over the UK.

It will enable retailers to place orders over the Internet and then get a delivery within three days from one of the Sugro members. The whole of the UK and Northern Ireland is covered by Sugro.

“This is the type and level of challenge we relish. We will deliver a process that makes a genuine difference to smaller retailers, but while it will make a huge difference to the way they operate, it will be highly un-intrusive on their time,” said Denys Shortt, Chief Executive of Enable.

But while Denys is one of the key players behind Enable, he also has a enormously valuable foot in the other camp: Denys Shortt has 21 years of experience in the Grocery industry behind him and knows what is needed to make things happen.

Enable is part of his DCS Europe distribution business—a £72m household goods supply group—one of Europe’s most successful organisations in its field.

“Enable started up as dot-coms were beginning to turn into dot-gones, but Enable has grown and grown because is all about providing benefits and value from using the Internet as a platform for business software,” he said.

"Sugro is a ’bricks and mortar business’ and with a solid base can reap the rewards of an on-line ordering system," he added.

"We have the most up to date software and the Sugro Online service is available for the convenience of all our customers 24 hours a day, 7 days a week. Sugro will operate with a comprehensive product range and promotional offers in all of the product categories."

Sugro On-line is expected to hit sales of £9 million in its first year.

Sugro: putting the UK's CTNs online

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