Enable’s most wanted: our favourite devices
Over the past decade, technology has revolutionised the way in which we manage our lives both at home and at work. We have come to expect easy, instant access to information and a constant connection to the world around us, creating a highly competitive marketplace for speedier, increasingly slick devices. But is the consumer as fickle as this ever-changing face of the future suggests? Perhaps not, based upon the opinions of our technology-savvy staff at Enable.
For Andrew Butt, co-founder and MD of Enable, the iPad has been ‘the biggest game-changer in computing convenience since the Blackberry.’ Whilst not the first device to offer ‘on the go access’, the iPad was first to nail its objective, changing the world’s approach to computing: “It’s not just about the ease of use with the iPad, it’s about the minimal time involved in running the device. With a PC there is an overhead in simply keeping the machine running, whereas with the iPad you can spend 99% of the time using it rather than constantly fiddling with it. Here at Enable, we’re great believers in optimised solutions and the iPad is a highly optimised solution for fast access to information”.
Andrew’s second favourite gadget proves his loyalty to an optimised solution, even after a fast fall from grace: the Blackberry. A device once widely referred to as a ‘Crackberry’ in the United States due its excessive use by owners, Blackberry is currently in serious decline. Fighting back, interim CEO John S. Chen announced in 2013 “We are committed to reclaiming our success.”
Andrew’s right behind the crusade: “Pre-Blackberry there was no reliable way to manage email on the go. Like the iPad, the Blackberry was the game-changer of its time.” Andrew explains why he is sticking with the brand — “Blackberry is the only mobile device on the market with a keyboard. I can type much more quickly using this method than on a touchscreen. And, using a combination of Blackberry and iPad leaves me less open to email issues occurring at the same time, as the protocols and methods that each device uses are different so if email isn’t working temporarily on one device then there’s a good chance it will be working on the other.”