Designing Enable’s brand illustrations: an interview with Richard Bookey and AJ Jefferies
In case you didn’t notice — Enable has introduced new branded illustrations for the DealTrack product, reflecting every challenging aspect of the rebate management process!
Our company has grown and evolved over the years and we’ve come a long way from our humble beginnings in a stable block in 2000. For over a decade, our rebate management software has helped merchants, buying groups, wholesale distributors and retailers to drive mutually profitable growth with suppliers, whilst improving cash flow and reducing risk. We want our brand to continue to reflect our passion for innovation, and with illustrations emerging as a vital part of brand recognition and user experience, we felt it was time for a change.
We worked in close collaboration with Richard Bookey, Managing Director of Birmingham-based marketing services agency Go Bookey Ltd. Richard has over fourteen years of experience at global based advertising agencies, working with some of the biggest brands, in a variety of sectors. Through Go Bookey’s Art Buying contacts, Richard found 3D illustrator — AJ Jefferies, Director of MDI Digital and represented by Début Art. AJ has produced hundreds of high-end CG artworks and animations for commercial clients across the globe. His addition to the project gave us the much-needed experience required to establish how to bring the Enable brand to life.
We spoke with Richard and AJ to find out more about the creative process and what inspired them.