The orange logo that's a red hot opportunity
Click on any major news organization’s homepage. From the BBC to Times Online. A bright orange RSS logo will almost certainly be lurking. Next time you see one, give it a click. It offers fresh opportunity for your business.
RSS stands for Really Simple Syndication. The reason nearly all news organizations highlight RSS is that it helps people stay in touch with stories of particular interest. Rather than having to surf around or keep coming back to websites for news, the viewer can be ’fed’ links to relevant stories as and when they appear. The headline appears like an email in a special window (your RSS reader), or as a bookmark in your browser (if supported) so that you can choose to click on it for the full story or come back to it later when it suits you.