Coventry at work: evolve and fight for sales — or die
Enable’s CEO Denys Shortt recently wrote an article for BBC News on his top tips for business survival. The article is reproduced below in full.
Denys Shortt is a former England under-21 hockey player, an entrepreneur and founder of DCS Europe plc and Enable Software, employing nearly 300 people. He is also chairman of the Coventry & Warwickshire Local Enterprise Partnership (LEP).
My drive and determination comes from my England hockey days when I played centre forward, the goal scorer. I learned the hard way from my coaches—you were either scoring goals or you were dropped from the team!
I worked for my father for a few years and learned how family businesses have their challenges. I realized that to grow a really big business I had to think big. In just 15 years I have grown DCS Europe to sales of ï¿½130m and 250 employees.
I have not stopped there—I started a second business, with a 16-year-old, called Enable Software. This is now up to ï¿½2m sales and 20 employees.