Mobile technology is changing all aspects of our business and personal lives. The way we communicate, conduct business and seek to improve the ‘customer experience’ is being transformed through mobile technology. There is an increasingly wide diversity of devices (smartphones and tablets) that allow users to access, communicate and utilise data at a rapidly growing rate.
As users get more engaged with mobile applications they also see more benefit. As a result, usage is increasing exponentially and the demand spiraling upwards. Greater awareness of mobile technology capabilities with business and consumer users is also creating greater expectations, and new ideas for applications are emerging across a wide range of devices.
So how can organizations ‘ride the wave’ of opportunity and respond to the growing demand for innovative mobile based applications and services reliably and at pace, to deliver the ‘mobile enterprise’?
Enable has identified three key areas to consider when planning mobile application development, based on our experience of working with a wide range of organisations:
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