In this episode of Impact Pricing podcast, CEO of Enable, Andrew Butt talks to Mark Stiving about using rebates to incentivize distributors to meet the goals manufacturers have in mind. He shares how manufacturers create different rebate programs with various supply chains to work closely together to provide consumers better service.
Listen to the podcast to find out:
- How Enable can help manufacturers deal with data flow complexities and execute well the rebate programs for the different supply chains involved
- Understand why you should go for rebates rather than discounts in a B2B setup
- How rebates provide a symbiotic relationship among the supply chain in the B2B sector
Read the transcript in full here.