We are pleased to share a recent article written by our CEO, Andrew Butt for Forbes on “How Niche Software Companies Can Scale Sustainably”.
As our lives become increasingly digitized, software providers are becoming more specialized. This allows them to enter untapped markets, develop targeted solutions that address a specific set of customer needs and forge strong relationships with those customers. As competition intensifies in niche markets, companies need to know how to scale sustainably.
To summarize, Andrew delves into:
- Developing expertise in a narrow and clearly defined market
- Making sure you can scale sustainably
- Keeping customers happy
Read the full article here.