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Featured article: Why demand chain management is vital for suppliers and distributors

CEO, Andrew Butt has written an article for Supply and Demand Chain Executive on “Why demand chain management is vital for suppliers and distributors”.

Andrew discusses why manufacturers, distributors and their partners should reframe supply chain management (SCM) as demand chain management (DCM), an operational approach that makes relationships between partners less siloed and more streamlined and entirely focused on fulfilling customer need.

To read the full article click here.